This is the conclusion to what was started with [Cable Television Ad-whacking], and it ain’t going to be all that. For I just don’t have the energy to get into it as much as I would like to.
Yeah, yeah, yeah, you have heard that far too many times before, but I have a new and improved excuse. For in spite of my very poor normal state of health, I have started working on another top secret project.
No, I am not at liberty to divulge any details at this time. After all, with it being a top secret project, the details are classified, but I can tell you that it could be something really big in a natural sense. Hopefully, the launching will be much sooner than later, and you will most definitely be among the first to know.
Anyway, I can see where cable television ad-whacking could simply be a matter of production sloppiness. For precise timing seems to be an art lost on those now in charge of broadcasting—both in regards to the airing of advertising and programming.
Does having to DVR the show after the one you wanted to record in order to make sure of getting all of it irritate you as much as it does us? Oh, this is not a happy home when we forget to do this and find the recording of our show ending several minutes short of the actual end of the show.
On the other hand, I can also see where all of the imprecise timing issues could actually be something quite sinister. For unless the monitoring is set to keep track of just how many seconds a commercial or program is aired, a two-second (or less) airing of a commercial would count the same as it would for the full amount of time the advertiser paid for. Subsequently, an advertiser might be paying for a full two minutes of commercials to air during a certain show while only actually receiving 64 seconds of total air-time. If the contract is for the airing of a certain amount of total air-time over a 24-hour period on a network, an advertiser could be paying for an hour of total air-time while only actually receiving 50 minutes (and sometimes far less). Hey, I have lost count of how many times I have seen the same two-second start to a DealDash.com commercial on a certain network over the course of a day.
The same principle applies to counting how many people watch what, which is a major factor to determining the cost of advertising air-time. For if the monitoring is set to count those who see even just the beginning or end of a show as being the same as if they watched it all, running shows over into the appointed air-time for another show can greatly add to the viewing totals, which justifies charging more for advertising on shows that 95% of the counted viewers deleted from their DVR after only watching the end of the show they actually wanted to see. Oh yeah, you can put good money on the fact that the cable companies have the same ability to keep track of traffic numbers as internet sites do.
In all fairness, I just do not know—either way. For all of my inquiries concerning timing issues were left unanswered.
Whoa, if my current top-secret project turns out to be as big of a deal as I think it could be, I just might be able to stir up some real trouble later on… Ah yes, a boy must hold onto his dreams…
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