While trying to watch (my vision is still significantly [impaired]) an episode of [Through the Wormhole] on [OnDemand], some thoughts on how to improve televised advertising came floating through. If you are not familiar with watching shows on OnDemand, some of them do have some advertising included, but the advertising blocks are usually much shorter than what we are subjected to on regular TV. Furthermore, the advertisements are often much better matched to the content of the show. In fact, they were a few times during that Through the Wormhole episode when I did not realize that I was now watching a commercial for Google instead of some more of the show about [quantum computing].
The more I paid attention to those thoughts, the more it made sense that the same thing would be of great benefit to both the advertiser and the potential consumer, as well as the broadcast networks, on regular TV. For advertising is still being presented in scheduled blocks 3-7 minutes long, which was greatly appreciated by most in the past, I am sure. For this gave the viewer an opportunity to go get a snack or take a bathroom break—much to the frustration of the advertisers paying for the show to be on the air in the first-place.
With the advent of the [DVR] age, we now have the ability to pause a show anytime we want to. We have had this ability on a somewhat more limited basis for quite some time, actually. For one could pause any show they had previously recorded on their [VCR].
Besides, if commercials were better matched with the shows they were being aired during, such as a commercial for a fine wine during a gourmet cooking show, more may be more inclined to watch them, but if more commercials were as great as that old Tivo commercial, it wouldn’t matter when they were aired.
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